Next Event 18th & 19th March 2028
Hilton Heathrow T5, London

UK PMU CONFERENCE

Not For Profit Event
Run By Artists For Artists

Join us!
A 2 day unforgettable experience
that will empower you
as a permanent makeup professional

300+

PMU Professionals

Days Of Immersive Learning

30+

Live Demonstrators, Master Trainers, Workshops & Speakers

Global Event & Community

"UNMISSABLE"

Don't Just Take Our Word For It...

About Your Event

The UK PMU Conference and Awards gives the opportunity to upskill and network with leading international trainers and see a range of multi-brand devices and pigments in action, to ensure that your newly acquired skills are showcased in style, at what promises to be an extravaganza of educational excellence.

If you believe in the brilliance of our pmu industry, and want to innovate, network and collaborate, this is the conference for you.

We promise to channel conference profits back into future events and charitable initiatives, ensuring each gathering not only uplifts but also creates a lasting beneficial impact

(ps. your ticket costs, flights, accommodation, and out-of-pocket expenses are all tax deductible as business expenses)

Exclusive training deals & offers

Our conference speakers, brands and sponsors offer a range of discounted training, products and services exclusively to conference attendees.

Awards ceremony

We are thrilled to be continuing our exclusive awards ceremony, which will be judged by some of our exceptionally talented speakers, who have years of experience and are master trainers with highly successful businesses in their own right.

Workshop zones

Join trainers and leading industry brands for complimentary intimate workshops & “play” covering topics such as needle knowledge, pigments, and working with flats/magnums.

Bring your favourite machine…. we will provide the rest!

International speakers

our master speaker’s goals are to help you improve your skills, gain more confidence, get better results, expand your technique portfolio, inspire you with their success stories, and provide a clear road map to improve your results, gain more referrals to and increase your income.

Live demonstration zones

watch your favourite artist’s work, ask questions, and see how they create their art, at our "non-stop" demonstration shows!

Certificate of attendance

At the conclusion of the event, you will receive your attendance certificates that cover. show clients that you take your technique, your business and continuing education seriously.

Complimentary food & refreshments

Each day starts with tea & coffee served with of fruits, breakfast goodies and a selection & of danish pastries.
At breakouts, tea & coffee continues with the chef’s choice of inspired break treats.
Lunch is the chef's selection of a two-course lunch to include meat, fish vegetarian & vegan options, plus dessert.

Make friends & connections

Our conference has connected so many artists, and friendships blossom between artists from around the world. we are never surprised to hear of all the newly formed friendships and connections after our events. the pmu industry is filled with artists willing to support and nurture each other. coming alone? we got you! - just let us know and we will hook you up with a buddy.

Gala dinner evening & drinks reception

A three-course gala dinner and drinks reception will be held during the event providing an opportunity for you to network with fellow pmu artists and speakers in an informal and relaxed setting, with the awards evening, after-dinner entertainment and a few added surprises and memorable moments, that we’ve no doubt you’ll be talking about long after the conference has ended.

Stock up on products

who doesn’t love to shop?! with industry retailers in attendance, you can refill your stock and sample new innovations at show prices!

Goodie bag

UK PMU Conference goodie bags are sought-after. Our multiple sponsors and partners use the opportunity to offer something back to attendees in the form of useful, niche products, and offers to help keep you engaged long after the event.

Not for profit

Our 2026 pledge is to reinvest conference profits into future events and charitable causes, ensuring that each gathering inspires and makes a positive impact. Read our mission statement for more info.

UK PMU Awards

The Most Prestigious PMU Awards In The UK

The next UK PMU Conference & Awards take place on Sunday 7th June 2026, London, Hilton Heathrow, at the gala dinner which closes our 2 day event.

Set yourself apart from your competition and show clients why they should choose YOU! All of our finalists receive a bespoke finalist title and an official certificate to print, frame and display in their workspace. You do NOT need to attend to become a finalist!

Good At What You Do?…Now that’s something to be proud of and shout about!

You can enter as many categories as you like, you will need to complete a form for each category.

UK PMU Conference Speakers

Alice Kingdom - Owner & Host

It’s my pleasure to meet you! It is my honour to be the organiser of this edition of the event!

I have been involved in helping organise the UK PMU Conference & Awards for a number of years, the vision was to create an unrivalled event for PMU education in the UK – which was more than realised.

This event will bring the elements that you know and love, together with a few fresh ideas!…making it our best yet!

I can’t wait to meet you ❤️

Oksana Martynenko - Speaker | CSHMR Brows

Oksana Martynenko is a visionary artist who speaks to green creatures—and they answer her with ideas.

A trainer, judge, and creator of the OMG brand, she has built an entirely new universe of hairstrokes. Her technique isn’t a copy—it’s a revolution. And her philosophy goes beyond teaching hands; she transforms the way artists think, see, and stand out. For Oksana, even education and content are art—where every detail carries meaning.

Carla Ricciardone - Speaker | Sculpted Lips

Carla Ricciardone is a globally recognized PMU artist, educator, and founder of Sculpted Studios, known for her intentional approach to permanent makeup at the intersection of science and artistry.

With over a decade of experience and thousands of clients worldwide, she is the creator of the Sculpted Method™, a science-backed framework for technique and color formulation that has helped elevate industry standards.

A sought-after international speaker and Perma Blend Pro Team Artist, Carla empowers artists to think critically, mix confidently, and create with freedom—guided by her belief that “PMU is art founded in science.

Amber Guthery - Live Demonstrator | Bold Wing Eyeliner

Amber Guthery, aka Ms Amber Red, is a Las Vegas–based cosmetic tattoo artist, educator, podcaster, and founder of Inspired by Ms Amber Red.

With 13 years of experience and more than 4,500 artists trained worldwide, she’s known for her signature large shaders, high saturation, long-lasting results – and her iconic BOLD wing eyeliners.

Kimberley Shanks - Live Demonstrator | Hyperrealism Brows

Also known as MK Brows, Kimberley has eight years of experience in permanent eyebrows and has specialized exclusively in Hyperrealism Brows for the past two years. By stepping away from microblading and fully focusing on this advanced technique, she has taken her business to the next level.

Now booked 12+ months in advance with a waiting list of thousands, Kimberley has mastered a technique that’s rapidly taking over the industry. She teaches students worldwide while creating tailored, realistic, and refined brows—designed to enhance each client naturally, never overly dramatic.

Lara Malini - Live Speaker | Skin Science

Lara Malini is a Cosmetic Tattoo Artist, educator, and founder of Alara Brow Design, specialising in the science behind cosmetic tattooing. With a background in neuroscience, she bridges the gap between scientific understanding and practical PMU application.

Her work focuses on how skin structure, healing physiology, pigment behaviour, and tool choice influence long-term results. Driven by a passion for understanding why techniques work, Lara has developed education platforms centred on evidence-based practice, critical thinking, and raising industry standards through knowledge rather than trends.

At the UKPMU Conference, she will present her talk on Skin Science, translating complex biology into practical insights that help artists achieve more predictable results and work in harmony with the skin.

Dave & Jenny Hutchings - Interactive Wokshop | PMU Growth with Meta Ads

Dave & Jenny help PMU artists & trainers scale with Meta ads, AI-powered lead follow-up, CRM systems, and sales training to improve conversions.

The only ads agency built by a PMU artist for PMU artists and trainers.

Karen Harvey-Conran - Live Demonstrator | Mature Skin

Karen Harvey-Conran is a multi-award-winning permanent makeup artist, clinic owner, and educator, specialising in natural, age-appropriate PMU for mature skin. A former Assistant Head Teacher, she retrained in PMU at 50 with Karen Betts / KB Pro, later becoming a trainer for the brand and establishing a strong industry foundation.

From a home-based clinic to owning a successful high street location, Karen has built a six-figure clinic and education business through resilience and consistency. Nationally recognised for her work, she is the creator of the PRIME Method™, a system dedicated to mastering PMU on mature skin — one of the most rewarding and profitable niches in the industry.

At the UK PMU Conference, she will demonstrate her mature eyeliner, sharing practical techniques, clinical insight, and the mindset required to succeed in this high-demand sector.

Alex Mechenici - Live Speaker | Laser Pigmentology

Alex is a globally recognised cosmetic tattoo educator, known for her technical depth and unwavering belief in understanding the why before the how. She travels internationally teaching, speaking, judging competitions, and runs her Academy in the UK, where she challenges artists to think deeper and learn smarter.

Relentless in research and unapologetically opinionated, Alex has spent years questioning industry “rules,” refining techniques, and raising education standards across PMU — always backed by data.

Now leading change in laser tattoo removal through FADE INK Laser Academy in Essex, she continues her no-nonsense, research-driven approach, reshaping how laser education is taught, understood, and elevated.

Kally Moorhouse - Live Demonstrator | Nano Realism Eyebrow

Kally Moorhouse celebrates 20 years in PMU as an artist, keynote speaker, trainer, and mentor. World-recognised for her Hyper Realism techniques, she is known for delivering exceptionally natural, high-definition results while continually raising industry standards.

At the UK PMU Conference Live Show, Kally will showcase her signature Nano Realism Hairstrokes, demonstrating the precision and artistry that have made her a global authority in advanced brow techniques.

Through education, mentorship, and innovation, she continues to inspire and elevate PMU artists worldwide.

Becci Gibbons - Live Demonstrator | Ombre Brows

Proudly one of Killer Beauty first sponsored artists and happy to return as a demo artist after already having the privilege of presenting for the brand. Becci trained in an era where live demos and conferences like this didn’t exist…

Becci Gibbons learned by doing the work, making the mistakes, investing £££ in the courses, and refining her technique through real experience!

During her demo, you’ll see exactly how she performs a full set of ombré brows using a high-loaded pigment line safely and see exactly what needles, tools & products I use throughout – and the treatment time it takes her to do it!

Start to finish, no shortcuts, o holding back

Victoria Racca - Co Host

We welcome back Victoria Racca this year as Co-Host of the event.

Victoria Racca is a beauty entrepreneur with countless business successes under her belt which include owner of BrowSister products, home of the world famous PinkGel Numbing!

She’s super excited to see you again!

Vicky Martin - Live Demonstrator | Aerola

Vicky Martin is the creator of the VMM® 3D Fine Art Nipple Tattooing and Camouflage Method, combining exceptional artistry with a powerful focus on mindset. She believes the internal journey is just as important as the external result, ensuring every practitioner delivers not only outstanding work, but an empowering experience for cancer survivors.

With over 25 years of experience in tattooing and micropigmentation, Vicky teaches across Europe and internationally. Her passion for learning extends beyond technique — she has studied neuroscience and is a qualified NLP practitioner and hypnotist.

She is also the creator of the UNSTOPPABLE Areola Range and ultra-realistic practice breast moulds.

Her mission is to inspire and educate others to live fearless, confident lives.

Harley Selby - Live Speaker & Live Demonstrator | Realism Hairstrokes

Harley is the owner of Hushh by Harley and Stretch Mark Renew UK. With over 8 years in the PMU industry, she specialises in Realism hairstroke brows and natural lip blush, known for creating soft, beautifully balanced results.

In 2025, Harley expanded her expertise into stretch mark and scar rejuvenation, becoming one of the first to introduce this service in the UK. Passionate about innovation and client transformation, she is dedicated to offering treatments that restore both confidence and skin.

Harley is excited to be part of the UK PMU Conference this year and looks forward to connecting with artists from across the industry.

Stevey Greitzer - Speaker | PMU Growth - Powered By AI

Steven Greitzer is the founder of Sculpted OS, a system designed to help beauty and PMU business owners scale smarter. Recognising that solo artists often lose thousands each month through inefficiencies, missed leads, and time-consuming admin, Steven created a solution that removes the bottlenecks holding businesses back.

Sculpted OS automates key operations, saves valuable hours, and provides smart insights that fuel sustainable growth.

For artists with fully booked calendars but no room to expand, Steven helps break the ceiling — creating more freedom, more revenue, and a business built to scale.

Zoe White - Workshop | Needle Knowledge

In 2015, after four years working under a world-renowned tattoo artist, Zoë chose to specialise in Cosmetic and Medical Tattooing, becoming one of the first artists in the UK to offer these services exclusively from a traditional tattoo studio. Her vision was to bridge the gap between traditional tattooing and cosmetic work — and within her first year, she began winning industry-recognised awards.

Now a multi-award-winning artist, Zoë is known for her straight-talking, no-nonsense approach and high technical standards. She has become a sought-after trainer in traditional tattooing techniques, respected for preserving the roots of the industry while continually raising the bar.

For Zoë, honouring the craft and maintaining excellence isn’t optional — it’s essential.

Slesh Teray - Speaker | Content To Make Clients Chase You

Slesh Teray has built a beauty empire from the ground up — and now teaches artists how to do the same.

Not through guesswork, but through psychology, positioning and precision.

As a Sales Psychologist and international business mentor, she helps PMU and beauty professionals engineer their content so clients chase them — not the other way around.

At the UK PMU Conference, Slesh will reveal how to craft content that builds authority, creates desire and activates buying behaviour.

This isn’t about posting more. It’s about posting with intention.

From buyer triggers to powerful positioning, she’ll show you how to turn visibility into demand — and demand into consistent bookings.

If you’re ready to stop convincing and start attracting, this session will change how you sell forever.

Indie Davies - Live Demonstrator | Soft Ombre Lip Blush

Indie Davies is the founder of a luxury, technically advanced permanent makeup brand, specialising in her self-developed soft Ombré lip blush technique.
Renowned for precision, refined aesthetics and exceptional healed results, she creates lips that balance structure, softness and long-term colour integrity.
As demand for her signature work grew, Indie expanded into education, offering advanced in-person masterclasses.
Artists now travel internationally to train with her, drawn to her structured, science-led approach to gradient control, saturation density and lip mapping.
She later launched her online Advanced Ombré Masterclass, welcoming hundreds of artists worldwide.
Her teaching combines optical volume principles, safe working depth and advanced colour theory to ensure results are both beautiful and responsibly executed.
In 2026, Indie continues to establish herself as a respected industry educator.
She supports artists in developing technically sound, safe and commercially successful lip tattooing styles aligned with elevated industry standards.

Zena Bratcher - Live Demonstrator | Scar Camouflage

Zena is the founder of Ink Illusions and specialist in skin tone tattoo camouflage and transforming lives through medical tattooing.

With expertise in stretch mark, scar and vitiligo camouflage, MCA inkless needling and advanced medical tattooing, Zena combines her background in psychology, art and skin to deliver results that restore both skin confidence and self-esteem.

Known for her strong focus on skin tone colour theory, safe protocols and exceptional results, Zena is also a passionate educator and mentor, helping professionals elevate their skills in this niche field.

Her mission? Empowering people to feel confident in their own skin while raising the standard of camouflage training.

Kim Loy - Live Demonstrator | Hyperrealism Brows

Kim Loy is a premium Permanent Makeup Artist and educator based in Amsterdam, and the founder of Kim Loy Studios. She specialises in Hyperrealism Brows, a highly advanced machine hairstroke technique designed to create ultra-natural, realistic-looking eyebrows.

Known for her meticulous technique and beautifully healed results, Kim has become one of the most sought-after brow artists in Amsterdam, attracting clients who travel specifically for her Hyperrealism work.

Alongside her client work, Kim is the creator of Hyperrealism Brows Mastery, a comprehensive training program designed to help PMU artists master the machine hairstroke technique and build premium, profitable businesses.

Through her teaching, she supports artists around the world to refine their skills, stand out in a saturated market, and confidently charge higher prices for their work.

At this year’s conference, Kim will be demonstrating her signature Hyperrealism Brows technique live, sharing the precision, artistry, and technical approach that has helped her and her students produce consistently natural-looking results.

Kristina Melnicenco - Speaker | Foxy Eyeliner

Kristina Melnicenco is one of the PMU industry’s leading educators, known for shaping artists into successful professionals worldwide. She is the founder of 5 Star Academy (Dallas, USA), creator of Ohana Uniforms, product developer at KMBeauty.us, and co-founder of the SPCC PMU Conference.

Since starting her journey in 2009, Kristina has been driven to elevate industry standards – bringing depth, detail, and community into PMU education. She is renowned for her signature natural techniques -FoxyBrows, FoxyLiner, and LushLips – and her belief that “less is more.”

A global keynote speaker, Kristina has presented at major conferences including WULOP, Beauty Arabia, PMU World, and more – captivating audiences with both her expertise and genuine passion for helping others grow.

We’re honoured to welcome her to the UK PMU Conference

April Lofthouse - Live Demonstrator | Combination Brows

With nearly a decade in the PMU industry, April is passionate about enhancing natural beauty and empowering women to feel confident

New moving in education, April is dedicated to support and inspire the next generation of PMU artists!

Abigail Bolton - Live Demonstrator | Microblading

Abigail Bolton, founder of Abigail Grace Beauty, is an award-winning PMU Artist and Educator specialising in natural, bespoke brow and lip enhancements. Based in Rugby, Warwickshire, Abigail has built a strong reputation within the industry for her beautifully soft, realistic microblading work and her meticulous attention to detail

She is now recognised not only for her signature healed results but also for her commitment to creating completely personalised treatments tailored to every client

Most recently, Abigail was awarded First Place for Microblading at the Perma Blend x Killer Beauty PMU Event, further cementing her place as one of the UK’s rising talents in the permanent makeup industry

Mikayla Hyland - Live Speaker | Medical Tattoo | Genital Edition

Mikayla Hyland is an internationally recognised medical tattoo specialist, educator, and researcher. She specialises in advanced genital medical tattooing.

Her work supports individuals following gender-affirming surgery, survivors of FGM and sexual violence, and those navigating reconstructive healing journeys through compassionate, trauma-informed care.

Alongside her clinical work, Mikayla is currently undertaking PhD research exploring the therapeutic and psychological impact of tattooing and its role in recovery and empowerment.

At the UK PMU Conference, she’ll be sharing her groundbreaking work in genital medical tattooing in what promises to be a powerful and thought-provoking session.

Laura Ciordas - Live Demonstrator & Workshop Host | BB Stroke

Laura Ciordas joins us this year at the UK PMU Conference as part of the Phi Academy team! She will be live demonstrating and alongside Setare Shirvar, hosting a workshop on BB Stroke.

PhiAcademy is a global leader in the permanent makeup industry, renowned for innovation, artistry, and excellence

Operating in over 160 countries, PhiAcademy sets the highest standards in beauty by providing superior products, advanced techniques, and world-class education for beauty professionals, delivering precision, safety, and exceptional results.

With a strong global presence and a community of over 100,000 trained students, PhiAcademy continues to shape the industry – driven by innovation, continuous development, and a commitment to excellence that defines modern standards in beauty worldwide.

SETARE SHIRVAR - Workshop Host | BB Stroke

Setare Shirvar joins us this year at the UK PMU Conference as part of the Phi Academy team! She will be, alongside Laura Ciordas, hosting a workshop on BB Stroke.

PhiAcademy is a global leader in the permanent makeup industry, renowned for innovation, artistry, and excellence

Operating in over 160 countries, PhiAcademy sets the highest standards in beauty by providing superior products, advanced techniques, and world-class education for beauty professionals, delivering precision, safety, and exceptional results.

With a strong global presence and a community of over 100,000 trained students, PhiAcademy continues to shape the industry – driven by innovation, continuous development, and a commitment to excellence that defines modern standards in beauty worldwide.

MAYA MOORE - Speaker | Nano Hybrid Brows

Maya Moore is an internationally recognized PMU master artist, educator, and industry innovator known for advancing modern permanent makeup through education, technology, and results-driven artistry. As the founder of MooreBeautyLove Studio & Academy, Maya has helped shift the industry’s focus toward healed work and long-term outcomes rather than immediate results.

Having trained over 6,000 artists globally, Maya is widely recognized for elevating technical standards and promoting precision-based artistry within the PMU industry. She pioneered one of the first comprehensive online nano brow training programs, including specialized Melanin-Rich Nano education, and continues to develop advanced learning systems that strengthen both artistic skill and business growth.

An engineer behind innovative PMU technologies, Maya created advanced cartridge needle systems and the Zola machine line, including her latest innovation, the Zola Halo. Through her work, she empowers artists worldwide with the knowledge, tools, and confidence needed to achieve consistently exceptional healed results.

JENNA LEIGH - Event Social Host

Jenna Leigh is a familiar face in the PMU world and for good reason. She started exactly where many of you are now, as a PMU artist building her client base from scratch, before growing a successful training academy well known across the Midlands and beyond.

After years working hands on in the industry, Jenna moved into full time business coaching and mentoring and has since helped over 1,000 PMU artists worldwide grow their businesses, make marketing and social media easy and helped PMU Artists transition into the next level of their business as leaders and educators (the exact path she walked).

She knows this industry inside out. Not from the outside looking in, but from having truly lived it.

Jenna brings her warmth, energy and genuine love for this community to the room, connecting with faces old and new, sparking conversations and making sure everyone feels welcome from the moment they walk through the door.

Live Demonstrator & Speakers: Being Announced Shortly...

Keep Your Eyes Peeled For Announcements on Our Speakers, Judges and Workshop Hosts!

More Speakers Coming Soon...

Where To Stay

The UK PMU Conference & Awards is hosted at the stunning award-winning London Heathrow Hilton Hotel, T5.

Conference attendees benefit from discounted hotel rates (subject to availabilty)

Sponsors & Retailers

Platinum Sponsor

Gold Sponsors

UK PMU Conference Schedule

Times & Speakers Subject To Change

Registration & Refreshments

Welcome & Giveaways

Carla Ricciardone - Sculpted Lips

Slesh Teray - Engineer Clients To Chase You

Refreshments & Workshop Registrations

Giveaway

Zoe White - Needle Knowledge

Kristina Melnicenco - Foxy Liner

Lunch

Live Demonstration Zone & Interative Workshops

LIVE DEMONSTRATORS

WORKSHOPS

Refreshments

Alex Mechanici - Pigmentology & Laser

Harley Selby - Stretch Marks

Dynamic PMU - Technical Spotlight

Giveaways & Event Close

Networking & Canapes